Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support. Michel Chevalier, Michel Gutsatz

Luxury-Retail-Management-How.pdf
ISBN: 9780470830260 | 384 pages | 10 Mb

• Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support
• Michel Chevalier, Michel Gutsatz
• Page: 384
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780470830260
• Publisher: Wiley, John & Sons, Incorporated

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Praise For Luxury Retail Management "Retail management, be it in stores, on the Web, or in salons, is the major issue for the future of luxury brands. Luxury Retail Management offers fascinating insights into the rapidly changing luxury markets and the growing expectations of their diverse and changing clientele." —Françoise Montenay, President, Chanel "In an era when 'getting it right' in premium retail is crucial in the luxury industry, this book delivers real insight into successful luxury retailing. Part conceptual, part operational, the book is truly insightful. Each chapter prompts key questions that luxury professionals are facing, and thanks to the authors' trusted expertise, the insights and solutions described are very inspiring. This book is an excellent resource for luxury professionals and intriguing reading for luxury aficionados alike." —Thomas Lindemann, Group HR Director, Richemont International "The retail dimension is fundamental for luxury branding. This book, for the first time, goes beyond intuitive thinking on retail and 'lasers' in on the rational and technical tools that make it happen. This book will become required reading for those willing to expand their expertise in luxury management." —Daniel Piette, Chairman of L Capital; President of LVMH Investments Funds

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